Course Objectives

• To develop an understanding of different functional areas of management.

• To understand the functions and duties an individual should perform in an organisation.

Management Concepts: Vision, Mission, Goals and Objectives of management-MBO Scientific management- Functions of management- Planning- Organizing- Staffing Directing- Motivating- Communicating- Coordinating- Controlling- Authority and Responsibility- Delegation- Span of control- Organizational structure- Line, Line and staff and Functional relationship.

Personnel Management: Definition and concept- Objectives of personnel management Manpower planning- Recruitment and Selection of manpower- Training and development of manpower- Labour welfare- Labour turnover- Quality circle- Industrial fatigue- Industrial disputes-Method of settling disputes- Trade unions.

Production management: Objectives and scope of production management- Functions of production department- production management frame work- product life cycle-Types of production- Production procedure- Project planning with CPM and PERT- Basic concepts in network.

Financial Management: Objectives and Functions of Financial Management- Types of Capital- Factors affecting working capital- Methods of financing. Cost Management: Elements of cost- Components of cost- Selling Price of a product.

Sales and Marketing Management: Sales management- Concept- Functions of sales department- Duties of sales engineer- Selling concept and Marketing concept- Marketing Definition and principles of marketing- Marketing management and its functions- Sales forecasting- Pricing- Advertising- Sales promotion- Channels of distribution- Market research.